Launch meeting:  The first presentation by an editor of forthcoming titles to the marketing and sales staff. The first step in defining the publisher's seasonal list, these meetings enable editorial, marketing, sales, and production staff to discuss the marketing and production requirements for each title. Based on the launch meeting presentation and discussion, the marketing … Continue reading This is How it Happens

“Who do you think you are?” I remember my Dad asking. “You’re just going to get married and have babies.” Most of the details are fuzzy—it’s been almost forty years since I was in college—but I remember being offered an internship at a magazine. In New York City. I was so excited I was levitating. … Continue reading Gal Friday